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BRUDER Spielwaren honoured with the prize Plus X Award 2015


Successful participation in the worldwide biggest prize for innovative technologies, sport and lifestyle products

Fürth, 25.08.2015 The expert jury of the Plus X Award awarded the prize in the categories high quality and design to BRUDER for their item Jeep Wrangler Unlimited Rubicon Police vehicle with policeman and accessories.

Above the winner model: 02526 Jeep Wrangler Unlimited Rubicon Police vehicle with policeman and accessories

Innovative technologies that are newly developed, outstanding designs as well as intelligent and easy-operating concepts are prize-worthy. The state-of-the-art
and functional product has to be of outstanding quality. And above all it has to show one or more additional convincing features, e.g. functional innovations – these being the Plus X factors of real brand quality.
We at BRUDER are very happy that our Jeep Police vehicle has these prerequisites.

This prize in the category “high quality” embodies on the one hand the manufacturer’s effort to deliver nothing but the utmost quality and on the other hand, the seal represents the durability of a product. Hence, “high quality” products are contrasting strongly with the bulk of mass-produced goods that are made for prompt consumption and replacement. “High quality” products are genuine investments into the future.
With regard to “Design” the reducing of complex technology is visibly gaining in significance, both in terms of content as well as technically. Today functional design is a perceivable trend.

The Plus X Award prize has been initiated as a project for protection and strengthening of the brand and of retail business as well as for a better orientation for end consumers and it is in its 12th year in 2015.

„We regard this award as recognition and confirmation of our efforts to constantly push our company to the next level. The prize is an appreciation for our employees and I would like to thank them for this exceptional piece of teamwork”, beamed managing partner Dipl. Ing. (FH) Paul Heinz Bruder.

BRUDER Spielwaren today is counted among Europe’s leading manufacturers of scale 1:16 plastic toys. The company currently employs a staff of more than 400 as well as 26 apprentices at its location in Fürth-Burgfarrnbach. Its role as a global player is underscored by its export quota of approx. 70 %. What is more, the company ships its products to more than 60 countries and operates a branch in North America and Czech Republic.

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