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Three acclaimed awards in 2017 to make us proud:

30.08.17

BRUDER receives "Most Innovative Brand Award" by "Plus X"


 

Grevenbroich/Fürth – 20 June 2017. BRUDER Spielwaren GmbH + Co. KG, Fürth-Burgfarrnbach, received no less than three acclaimed industry awards: the "Most Innovative Brand Award 2017", "Special award for best design brand" and the "High Quality, Design, Functionality" seal of approval. All three awards were awarded by the same panel from Grevenbroich. We'll let you decide which award you consider more important. The "Plus X Awards" have now been awarded for the fourteenth time.

The "Plus X Award" panel – consisting of independent, acclaimed, specialist journalists and sector personalities – recently awarded BRUDER from Burgfarrnbach three awards.

The "Most Innovative Brand Award 2017", applicable across all products, especially honours the company's market strength in the "Toys and hobby" group, and was awarded to the company that can look back at a long tradition for the very first time. This award honours the innovative force and "extraordinary brand performance" of BRUDER on a whole.

 Two additional awards for a special product

"Panel members, partners, organizers and ambassadors" congratulate us for the second and third time as part of the "Best Design Brand 2017" special award and the "High Quality, Design and Functionality 2017" seal of approval.

These two awards were also awarded within the "Toys and hobby" product group – both for the "MB Sprinter ambulance with emergency services accessories set" toy vehicle at a scale of 1:16.

 BRUDER had previously already benefited from the "High Quality, Design, Functionality" product seal of approval: the model vehicle specialists from central Franconia received this award for the third, successive time (after 2015 and 2016). This year the award was based on the three factors: high quality, design and functionality (in 2015 the "Jeep Wrangler Unlimited Rubicon" and 2016 "Claas Axion with snow chains and snow blower" won the award).

 BRUDER read the market correctly

Consequently, BRUDER is on the right path, also in 2017: our plastics production saves resources and is considered "highly accurate", not only according to BRUDER's opinion, with the high-grade parts withstanding long-term, intensive fun with the toy. The design most of all follows "the perspective and motor skills of children and also takes into account left and right-handedness", managing director Paul Heinz Bruder explains. His renowned company has always been very innovative: high-grade, affordable toys in a uniform scale of 1:16 throughout all product segments are in the focus of the environmentally friendly production in Fürth.

2017 also saw the in-house development department with 13 employees design numerous new products that meet the requirements of children at play. The managing director of the company explains "our young customers are becoming more and more demanding, most of all in terms of quality and attention to detail. They have the real vehicles in front of their mind's eye as the basis."

We are keeping a close eye on developments in terms of electronic (control) elements, even if we rarely integrate them into our models at BRUDER – we believe that creativity must continue to play a paramount role, not electronic components. With success: BRUDER is already looking forward to submitting bids for awards in 2018.

 

The image shows the award-winning item combination

 



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