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Award of the Bundesverband des Spielwareneinzelhandels 2018:

09.01.19

The Volvo A60H Hauler from BRUDER Spielwaren belongs to the „TOP-10“-toys


Fürth/Cologne December 2018). After having won the pro-K-award BRUDER is delighted to win another prize for the new Volvo A60H Hauler: In December 2018 the Bundesverband des Spielwaren-Einzelhandels (BVS – Federal Association of toy retailers) honored the 1:16 Hauler of the toy model experts from Fuerth being a highlight and an outstanding novelty that has what it takes to become a bestseller.


Since 2003 the BVS has awarded „special innovations“ in the toy market by appointing them as TOP-10-toys: This time one out of ten prizes was given to the company BRUDER Spielwaren. The prize refers to the extraordinary Hauler and underlines its innovative characteristics.


The award-winning Volvo represents another highlight in BRUDER’s segment of 1:16 transport vehicles. As the “workhorse” of construction machines, the particularly powerful Volvo “hauler” - like its vehicle colleagues - helps to transport bulk material in earthworks, asphalt in road construction or overburden in quarries.


Just like the real thing, the model guarantees exemplary off-road capabilities thanks to its solid articulated steering in conjunction with massive balloon tyres. One bworld figure can take to the wheel of the vehicle through the roof hatch of the extremely modern cab and young hauler drivers can load and unload the genuine, enormous tipping trough. The cab itself is made of transparent and high-quality plastic; the impressive model vehicle is almost 70 cm long.  


Once again BRUDER assesses the market accurately in 2019
Our plastics production saves resources and is considered “high presicion”, not only in BRUDER's opinion, with the high-grade parts withstanding long-term, intensive fun with the toy. The design primarily follows a child’s perspective as well as coordination skills and also takes into account the use of either the left or the right hand”, Paul Heinz Bruder explains.


His renowned company has always been very innovative: high-grade, yet affordable toys in a uniform scale of 1:16 throughout all product segments are in the focus of the environmentally friendly production in Fürth.
2018 also saw the in-house development department with 13 employees design numerous new products that meet the requirements of children at play. The managing director of the company explains, “our young customers are becoming more and more demanding, most of all in terms of quality and attention to detail. They have the real vehicles in front of their mind's eye as the basis.”


Creative play continues to be the focus, not electronics. With success: BRUDER is already looking forward to submitting bids for awards in 2019.

 

The picture shows the awarded hauler.

 

BRUDER Spielwaren GmbH + Co. KG

www.bruder.de

Tel. +49 911/752 09 0

Mail: presse@bruder.de



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