Our philosophy - children at play

Children at play are at the heart of everything BRUDER does. Playing is not an end in itself, it enables the child to gain experience for its development in the adult world.

Understanding the bigger picture while playing

BRUDER products are developed as “model-like toys” to foster this premise. Model-like to encourage role play when simulating the real environment, functional to understand contexts by physically grasping the situation.

We focus particularly on the balanced correlation of easily manageable toy functions while simultaneously representing true replicas and providing a durability that is as high as possible. The company’s slogan “Just like the real thing” is symbolically reflected most of all in Professional series products.

Thanks to our high-quality products and our company’s expertise we are one of the leading manufacturer of plastic toys in Europe today.

Responsible actions

We strive towards maximum customer satisfaction on the basis of our innovative force, our expertise in plastics technology, our awareness of the environment and the responsible handling of resources. We apply the sustainability principle to how we handle resources.

We guarantee durable products as part of our internal recycling as well as our energy-saving production paired with our customer service as part of which we offer spare parts to order for our toy vehicles.

Especially as a family-run business we are aware of our ecological and social responsibility. Fair play towards our business partners, staff members and children is paramount to us.

BRUDER Spielwaren GmbH + Co. KG
Dipl. Ing. (FH) Paul Heinz Bruder