Data privacy

Welcome to our website and are very pleased about your interest in our company. We always take the protection of your personal data very seriously and comply with the current data protection law regulations (EU GDPR).

In the following data protection details, we would like to inform you about the collection of personal data when using our website. Personal data is all data which is personally related to you e.g. name, address, email addresses, user behaviour.


Person responsible according to The data protection controller as defined by Article 4 Paragraph 7 EU General Data Protection Regulation (GDPR) is:

BRUDER Spielwaren GmbH + Co. KG
Bernbacher Str. 94 – 98
90768 Fürth, Germany

Tel.: +49 (0)911 75 209 0
Fax: +49 (0)911 75 209 29


1. Data Collection

You do not need to provide any personal data in order to visit our website or to receive information relating to our products and companies.

When only using the website for purely information purposes, i.e. when you do not register or otherwise provide us with information, then we will only collect the personal data which your browser transfers to our server. When you wish to view our website, then we will collect the following data, which is technically necessary for us to be able to display our website to you and to ensure its stability and security (the legal basis is Article 6 Paragraph 1 Clause 1 Lit. f GDPR):

  • IP address
  • Date and time of the request
  • Time zone difference relating to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Respective data quantity transferred
  • Website from which the request comes
  • Browser
  • Operating system and its user interface
  • Language and version of browser software.

When you contact us by email or via a contact form, then the data which you provide (your email address, if applicable your name and your telephone number) will be stored by us so that we will be able to reply to your questions. We always store your data with the greatest care in order to protect it against loss, misuse or amendments. Our website is secured with the current SSL encryption technology. The storage duration of your data will depend on the statutory retention deadlines which are governed by commercial and tax laws.

BRUDER will only utilise the personal data provided by the customer within the scope of placing an order (all information by means of which you can be identified) for the processing and fulfillment of the order. The data will only be passed on to third parties when this is required for order processing and these third parties have been commissioned by BRUDER for this purpose (e.g. shipping services). The data will never otherwise be passed on to third parties for advertising, sales or marketing purposes.


We must inform you that there are inherent security risks involved in transferring data via the Internet (e.g. via email communication). It is not possible to safeguard data completely against unauthorised access by third parties. The site operator will not be liable for any damages or legal infringements which are caused by such security loopholes.

We hereby object to the use of the contact data as published as part of our duty to publish an imprint obligation by third parties for the purpose of sending advertisements which are not expressly requested. The operator of the sites expressly reserves the right to instigate legal action in the event that unrequested advertising information is sent, such as via spam emails.


2. Your Rights

You have the following rights vis-a-vis us with regard to your personal data:

  • Right to information,
  • Right to rectification or deletion,
  • Right to restriction of processing,
  • Right to object to processing,
  • Right to data transferability.

You also retain the right to complain to a data protection supervisory authority regarding how we process your personal data.


The responsible, competent data protection supervisory authority is the

Bavarian State Office for Data Protection Supervision, Promenade 27 (Schloss),

91522 Ansbach, Germany

Telephone: 0049 (0) 981 53 1300,

Fax:  0049 (0) 981 53 98 1300,

Email: postal


3. Objection to the processing of your data or withdrawal of consent

If you have previously provided your consent regarding the processing of your data, then you can withdraw this at any time. Such a withdrawal will influence the permissibility of processing your personal data once you have provided it to us.


To the extent that we base the processing of your personal data on the weighting of interests, you can submit an objection to the processing. This is the case, in particular, when processing is not necessary to fulfil a contract with you, which we will respectively explain in the following description of the functions. When exercising such an objection, we hereby request that you explain the reasons why we should not implement processing for your personal data as we have done. In the event of a justified objection, we will review the matter and will either cease and/or adapt data processing, or we will inform you about our compelling legitimate reasons, on the basis of which we will continue processing.



We have integrated YouTube videos into our online offer, which are stored on and can be played directly from our website.


When you visit the website, YouTube will receive the information to notify it that you have accessed the particular subpage of our website. In addition, the data mentioned under Point 1. of this declaration will be transferred. This will be executed independently of whether YouTube provides a user account through which you are logged in or whether no user account exists. When you are logged in to Google, then your information will be directly allocated to your account. When you do not wish to be allocated with your profile on YouTube, then you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such analysis is executed in particular (even for users who are not logged in) in order to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You retain the right to object to the creation of these user profiles, whereby you must always contact YouTube in order to exercise this right.

Please refer to the data protection declaration for additional information regarding the purpose and scope of data collection and processing by YouTube. You will also find additional information there regarding your rights and configuration options in order to protect your privacy:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland („Google“)

Google also processes your personal data in the USA. An adequate level of protection for the transfer of data is ensured by the conclusion of the EU standard data protection clauses (available at


BRUDER Spielwaren GmbH + Co. KG's websites use "cookies" in order to simplify use and provide additional functions.
A cookie is a text data file which is copied from a web server to the user's hard drive. Cookies cannot implement programmes or introduce viruses onto computers. One of the main purposes of cookies is to assist the user navigate through the website and simplify entries. If necessary, previously saved settings can be retrieved so that they can be utilised more easily by the user. The user can accept or reject cookies. The majority of web browsers automatically accept cookies. The user can also adjust their browser settings for cookies according to their needs. When the user rejects cookies, then they can possibly not be able to make full use of all the interactive possibilities which are provided by the community services or websites.


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google“). Google Analytics utilises so-called "Cookies“, text data files which are stored on your computer which enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is generally transferred to a Google server in the USA and stored there. If IP anonymisation is however activated on this website, then your IP address will be shortened in advance by Google within Member States of the European Union or in other contracting states of the Agreement regarding the European Economic Area. The complete IP address will only be transferred to a Google server in the USA and truncated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, in order to compile reports regarding website activity and, in addition, to provide other services relating to website and Internet use to the website operator. The IP address sent by your browser within the scope of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by configuring your browser software accordingly: We would like to hereby point out that, in this case, you may not be able to make full use of all the functions of this website. You can additionally prevent the data generated, which is collected by the cookie relating to your use of the website (including your IP address), and sent to Google as well as processing this data by Google by downloading and installing the browser plug-in available at the following link (

In the cookie settings, you can disable or enable the collection by Google Analytics.

Additional information regarding the terms of use and data protection can be found at und unter